Sizzling Hot Internet Trends

Each day the web is becoming more information packed.  Social media is crowded, contents in all shapes, colors and sizes exist, websites are a dime a dozen (maybe even cheaper) and YouTube has enough video content for some unfathomable calculation (ie: enough video footage to circle the globe 10 times).

So, how can you stand out on the web? How can you make a lasting impression?  I recently returned from an amazing Internet marketing conference run by Yanik Silver and learned about the latest and greatest ways to build your brand online.

Gamification – It’s all the rage. Millions and millions of games are downloaded daily.  Think of ways to make things fun and entertaining – it makes things more memorable.  Think about your day – those customer loyalty cards you’re using at your local coffee shop – gamifying your latte!

Video – Video is the new “black” on the web. YouTube (owned by Google) is the second largest search engine inthe world.  What does that mean for you? It means that your video will rank high in Google search results, and it’s yet another great space to start building your content and credibility. Use video people – it’s the best way to build your brand online because it’s as holistic as you can communicate on the web.

Mobile – The iPad 3 was released recently.  Sales for iPads are through the roof, and Android devices too.  Tablets and phones of all kinds are outselling computers already.  Make sure your online content is “mobile friendly.”

SEO – Here’s a little bonus for you. It was discussed at the conference and then again yesterday on a webinar with Chris Brogan and Lewis Howes– get on Google+ – it’s a fantastic way to build your SEO (search engine optimization) and build your brand in a very smart way.

Social Media: It Needs To Be Attention Grabbing

Back before being on social media was considered cool, the act of getting your brand on social media was an act of attention. Adopting a new technology in itself would get you the talk of the town. “How will you use this to get more people to come to your store?” people asked. The answer then was one of uncertainty, but now that everyone and their mother has a Facebook profile page and that there are 850 million users around the world, the answer is relatively clear: people will find a way to market and get themselves the customers they need.

But now that everyone is on social media, the game has changed. Because you can like hundreds of pages per day and clog up your feed with endless engaging status updates, photos, videos and notes of companies using social media, the waters have muddied. Just as Internet users discovered that their web experience in the early 2000s became that one of a big entangled and confusing web and that information was not scarce – but irrelevant, the same has become of social media.

The act of social media – and any engagement that you do with your customers or anything else, must be attention grabbing. No longer can you look at your ability to write a Facebook status as something newfangled, but antiquated, outdated and just another piece of fish going through the social stream. No longer can you just post a photo of a cute kitten and illicit responses of endearment from your community. With meme sites popping up daily, your idea of content is old before you even hit the “Submit” button.

So just as we hit the computer age with the invention and mass marketing of computers in the 1980s, the Internet Age with Tim Berners-Lee in 1992, the social media age in 2007 with the coming of Facebook, Twitter, and YouTube into the mainstream technological habit, comes 2012: The attention era. The attention era understands that without the previous generations, it cannot exist, but without the era in existence, that Internet and social media marketing will remain a bland, boring, and monotonous blend of daily status updates, videos and boring content posts. Social media is still about relationships as it has been in the previous age, but as we progress into the attention era, relationships will also help spread the attention of causes that matter the most.

And now we’ve arrived. Your brand is fledging, looking to change the world and looking to make a difference in the community. How will you fare in the attention era?

It begins now.

Albert Qian is the author of Albert Qian: The Social Media Dude and uses it to grab as much attention as he possibly can for himself and his brand. How are you capturing attention on your own? Get Albert’s attention @albertqian on Twitter or on Facebook.