Social Media: It Needs To Be Attention Grabbing

Back before being on social media was considered cool, the act of getting your brand on social media was an act of attention. Adopting a new technology in itself would get you the talk of the town. “How will you use this to get more people to come to your store?” people asked. The answer then was one of uncertainty, but now that everyone and their mother has a Facebook profile page and that there are 850 million users around the world, the answer is relatively clear: people will find a way to market and get themselves the customers they need.

But now that everyone is on social media, the game has changed. Because you can like hundreds of pages per day and clog up your feed with endless engaging status updates, photos, videos and notes of companies using social media, the waters have muddied. Just as Internet users discovered that their web experience in the early 2000s became that one of a big entangled and confusing web and that information was not scarce – but irrelevant, the same has become of social media.

The act of social media – and any engagement that you do with your customers or anything else, must be attention grabbing. No longer can you look at your ability to write a Facebook status as something newfangled, but antiquated, outdated and just another piece of fish going through the social stream. No longer can you just post a photo of a cute kitten and illicit responses of endearment from your community. With meme sites popping up daily, your idea of content is old before you even hit the “Submit” button.

So just as we hit the computer age with the invention and mass marketing of computers in the 1980s, the Internet Age with Tim Berners-Lee in 1992, the social media age in 2007 with the coming of Facebook, Twitter, and YouTube into the mainstream technological habit, comes 2012: The attention era. The attention era understands that without the previous generations, it cannot exist, but without the era in existence, that Internet and social media marketing will remain a bland, boring, and monotonous blend of daily status updates, videos and boring content posts. Social media is still about relationships as it has been in the previous age, but as we progress into the attention era, relationships will also help spread the attention of causes that matter the most.

And now we’ve arrived. Your brand is fledging, looking to change the world and looking to make a difference in the community. How will you fare in the attention era?

It begins now.

Albert Qian is the author of Albert Qian: The Social Media Dude and uses it to grab as much attention as he possibly can for himself and his brand. How are you capturing attention on your own? Get Albert’s attention @albertqian on Twitter or on Facebook.